joaonetto.me

local discovery · events →

Every event in your city, in one place.

A city-by-city event discovery product that aggregates the fragmented ticketing web so people do not miss what is happening around them.

Product
Rolebom
Timeline
Ongoing product
Role
Founder · product · engineering · operations
THE IDEA

Start with the friction people already feel.

Event discovery is fragmented by venue, promoter, ticketing provider, and city. Rolebom creates the layer people actually want: choose a city, browse what is happening, search, map it, and subscribe for updates.

WHAT SHIPPED
  1. City-first information architecture
  2. Event aggregation across ticketing sites and producers
  3. Search, map, blog, and city landing pages
  4. Portuguese and English routes
  5. A scalable city catalogue designed for SEO and repeat discovery
SCREENS
City selection as the first product decision
A city page turning aggregation into a local guide
Search for the event that fits tonight
A geographic view of what is happening
THE RESULT

A product with a point of view.

  • 16 Brazilian cities represented in the current navigation
  • One destination instead of many ticketing tabs
  • A product that connects discovery, intent, and local context
VISUAL LANGUAGE

The product in the wild.

também no seu terminal: